<\/b><\/p>\n
<\/b><\/p>\n
MONDAY, March 26, 2018 (HealthDay News) — Sports sponsorships frequently advertise unhealthy food and nonalcoholic beverages, according to a study published online March 26 in Pediatrics<\/i>.<\/p>\n
Marie A. Bragg, Ph.D., from New York University in New York City, and colleagues used Nielsen audience data to select 10 sports organizations with the most 2- to 17-year-old viewers of televised events in 2015. Sponsors of these organizations were identified and categorized.<\/p>\n
The researchers found that youth watched telecasts linked to these sports organizations more than 412 million times. Forty-four food and\/or nonalcoholic beverage sponsors were identified (18.8 percent of sponsors), which was second to automotive sponsors (46 sponsors). A total of 273 advertisements that featured food and\/or nonalcoholic beverage products were identified 328 times; product logos were identified 83 times. More than three-quarters (76 percent) of foods had unhealthy nutrition scores, while more than half of nonalcoholic beverages (52.4 percent) were sugar-sweetened. There were 195.6 million views on YouTube sponsorship advertisements.<\/p>\n
“Sports sponsorships are commonly used to market unhealthy food and nonalcoholic beverages, exposing millions of consumers to these advertisements,” the authors write.<\/p>\n
Abstract\/Full Text (subscription or payment may be required)<\/a><\/p>\n <\/i><\/p>\n